about LR&A Services
Who are we?
LR&A Services is a company that offers comprehensive quantitative market research, statistical modeling, and data visualization services.
In addition, we design marketing and communication strategies based on data.
We were founded in 2010 when we detected the need of a large number of brands and companies in Mexico and Latin America that were not satisfied with the service they received from global companies that provide ineffective services, without differentiation, monitoring, or local sensitivity to their needs.
LR&A Services delivers measurable and scalable results regardless of the size of the company or business.
Thanks to the vision of a group of experts in marketing, engineering, statistics, and communication, we have created a professional organization with a business vision and 100% focused on empathizing with Latin American needs.
Currently, LR&A Services keeps its clients up to date with specialized services in data science, data visualization, and business intelligence as a complement to its main services.
Our mission
To design measurable marketing, communication and content campaigns based on reliable and verifiable quantitative market research.
Our vision
To be a benchmark in the marketing, market research and data-driven strategy industry in the Latin American region.
Our values
Commitment, loyalty, honesty, trust and perseverance.
nuestro liderazgo
Luis López
Luis Manuel López is the founder and CEO of LR&A Services since 2010.
He worked for 10 years as a news producer for the Associated Press agency for the AP's Global Media Services business unit, helping clients such as Al Jazeera, NHK, Canal Plus, Telemundo, CNN in Spanish, to name a few.
He has collaborated with relationship agencies such as Burson Marsteller (now Burson Cohn & Wolfe); brands such as adidas, Microsoft, MSI computers, Fujitsu, Indra Company, Taiwan Excellence and state and federal governments in Mexico and Central America.
Luis Manuel López holds a degree in journalism and communication from the Universidad del Valle de México (UVM), a master's degree in marketing from the Instituto Tecnológico Autónomo de México (ITAM) and a degree in software engineering from the Universidad Autónoma de Guadalajara | Universidad de Arizona.